Project “International Network of Safety and Security Exhibitions” (hereinafter referred to as the “Network”) includes exhibition events on the territory of the Russian Federation, international exhibitions in Moscow, foreign exhibitions and also specialized security expositions at the largest Russian industrial tradeshows.
The Concept defines goals, objectives, tasks and main directions of carrying out informational and organizational support of exhibition events included in the Network (hereinafter referred to as the “Network Members”) and also a way of involving exhibitors for participation in those events.
1. How the Network Exhibition Program is Formed.
The Network is formed by the “BIZON” Group Exhibition Companies (hereinafter referred to as the “Network Coordinator”) on the basis of applications from direct operators or exhibition organizers (hereinafter referred to as the “Operators”) and also taking into account Network Coordinator's suggestions made to Operators on including the exhibitions to the Network and with due account of the Operators acceptance of such suggestions.
2. The Network Participants.
Any exhibition event corresponding to the Network thematic scope can become the Member of the Network, should the Operator concerned, still enjoying its independence and rights to the event organized by him, have decided to join the Network and been approved by the Network Coordinator. The Network Member shall receive the right to use the Network Logo to confirm his entry into the Network.
3. The Network Goals and Tasks.
Moving the exhibitions up to a higher level of organizational quality and better quantitative indicators.
Increasing commercial results of the exhibition.
Improving the exhibition image.
Maintaining the Network exhibitions independence.
Creating and maintaining of Information Website at the expense of the Network Coordinator.
Assisting the Network Members by the Network Coordinator in attracting more exhibitors on an agency agreement basis.
Creating better conditions for the Exhibitors for participation in the Network Exhibitions.
Including the Network exhibition program into schedules of Federal executive and legislative bodies.
4. The Network Members support.
The Network Members support includes organizational and informational components.
Inclusion of the Network Members to main plans of events of interested Federal executive bodies and agencies;
Organizing of visitation of the Network Members events by administration of Russian Federal executive bodies, and management of relevant organizations and enterprises;
Information on trade shows organizations concerned;
getting assistance to the Network exhibitions from Federal executive bodies in attracting Russian and foreign organizations and companies - developers and manufacturers of systems and technologies as participants of the exhibitions included in the Network;
providing the Network Coordinator`s assistance in attraction of Exhibitors and should that be required, in developing demonstration and business programs;
rendering assistance in providing itinerary schedule for members of official delegations.
information on the Network events of the management of foreign organizations and industrial companies by employing capabilities of the Network Coordinator, concerned Federal executive authorities and their representatives both abroad and inside the Russian Federation;
organization of mutual promotion campaign on the Network events using the Network Member's websites, catalogues and expositions (information desks) of the Network exhibitions;
organization of the Network promotion campaign in mass media;
organization of the Network promotion campaign using informational resources and capabilities of the concerned Federal executive bodies, executive agencies of the Russian Federation subjects, other organizations and enterprises.
Implementation of the Concept is directed to ensuring high quality level of preparation and holding of the Network exhibition events, and improving their effectiveness in both commercial and image terms.
The project implementation can facilitate in getting broader and more systematic information on the up-to-date equipment and technologies as well as contributing to meeting relevant level of unified technical policy within the system of the Russian Federation Ministry of Internal Affairs, other law enforcement agencies and non-governmental security organizations.